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Faculty & Research
The economic benefits of business mediation in the Brazilian scenario

This study aims to measure the economic benefits of business mediation in Brazil compared to lawsuits, investigating whether choosing mediation to resolve a business conflict is more economically advantageous than filing a lawsuit in the judiciary and whether opting for extrajudicial mediation to settle a business dispute is more economically advantageous than reaching an agreement in judicial mediation...

Faculty & Research
Agency selling or reselling? Channel selection of green products with consumer environmental awareness

Motivated by the growing consumer interest in new energy vehicles, this paper studies a manufacturer’s pricing and channel strategies: (1) a single agency selling channel, (2) a single reselling channel, and (3) dual channels of agency selling and reselling, when selling green products to environmentally conscious consumers...

Faculty & Research
Piling and discounting perishable products: optimal replenishment and discounting policy for perishable products

This research presents new results on managing perishable inventory. More specifically, it examines the practice of displaying large quantities of perishable products at the beginning of the inventory cycle and then discounting them...

Faculty & Research
Recession-Proof Marketing? Unraveling the Impact of Advertising Efficiency on Stock Volatility

The study investigates how advertising efficiency affects stock price volatility in recession and non-recession times. The study also examines how corporate advertising efficiency is impacted during economic recessions...