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Rami Baitiéh, CEO of Morrisons, sponsor of Cohort 33 of the Programme Grande École

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Rennes School of Business maintains its 11th place in the Le Point 2025 ranking
Rennes School of Business maintains its 11th place in the Le Point 2025 ranking

Rennes School of Business has confirmed its position among the best French business schools, retaining its joint 11th place out of 37 establishments in the 2025 Le Point ranking. This performance is testament to the school's constant commitment to offering excellent training, recognised for its international outlook, quality teaching and the professionalisation of its students.

Publications

Faculty & Research
Social innovation with limited resources – when counting the pennies makes double the sense

To be truly innovative, technology is king and a hefty budget is required to deliver a successful end product. Or is it?

Publications
Faculty & Research
Where and How to Sell? – The Smartphone App Ad Challenge

In 2012 the number of smartphone users exceeded 1 billion for the first time. This staggering figure should have advertisers licking their commercial lips at the prospect of being able to reach so large a pool of potential customers by advertising on the various applications used on mobile telephones worldwide...

Publications
Faculty & Research
David with Goliath: getting the best out of imbalanced supplier-customer partnerships

Suppliers and customers with contrasting characteristics entering a partnership are faced with a dilemma – putting their individual financial needs first or prioritising the smooth running of the collaboration over profit...

Publications
Faculty & Research
Just in it for the money?, how to devise an effective incentive strategy

When a project, service or product is a success, how do you keep all those involved happy? It is only human nature to want to be rewarded in the workplace, but what form should this reward take? Some incentives will have a short-term "booster" effect (for the employee in particular) whilst others may prove to be longer-term drivers for continued success for the firm...

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Protectionism: A professor from Rennes SB analyses the limits of the American model
Protectionism: A professor from Rennes SB analyses the limits of the American model
SNCF innovates thanks to Rennes SB students with ‘Reverse mentoring’
SNCF innovates thanks to Rennes SB students with ‘Reverse mentoring’
Rennes School of Business among the best schools for student experience
Rennes School of Business among the best schools for student experience
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