Publications

When competitors join forces to share ideas and create value that they will ultimately compete for on the market, you would think this would be a recipe for disaster...

Publications

Faculty & Research

The Utilitarian Service Industry – putting the customer first, not on hold

Waiting on the end of a telephone line accompanied by the appropriate muzak is as frustrating for customers as it is risky for the service provider hoping to gain their satisfaction...

Publications

Faculty & Research

Brain Circulation – When Academic Research Supports Global Business

For as long as the academic world seeks to instruct the business world via the fruits of its research activity, it is essential that the DNA of the former evolves in a similar direction to the latter...

Publications

Faculty & Research

Innovative Product Consumer Behaviour – is beauty really skin-deep?

Choice is a fine thing, and it is fair to say that consumers have never been presented with a more enviable array of technological products than at present...

Publications