In the ever-expanding construction industry, where opportunities for firms to tap into foreign expertise is on the rise, it is increasingly important to get joint ventures right...
The holy grail of marketing is to establish what consumers want and then respond to that need. Sounds simple enough, doesn't it? However, many consumers declare certain intentions in terms of the product they wish to buy or the kind of service they want to use but then do not follow through and translate their intention into action...
Preferential treatment is rarely viewed in a positive light, except for the friends or relations who are the lucky beneficiaries of a job or promotion based on personal connection rather than professional merit...
The positive opportunities offered by globalisation to outsource operations to lower-cost countries can also represent a major headache - currency exchange rates may leap up and down, making the business of estimating the overall system cost for multi-site and multi-supplier projects an even greater task...
