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Publications

Faculty & Research

How to Avoid Making a PR Drama out of a Business Crisis

"Transparency is key to maintaining trustworthiness as disclosure tends to win back stakeholder faith and brand belief more quickly than caginess or, worse still, denial...

Publications

Faculty & Research

David with Goliath: getting the best out of imbalanced supplier-customer partnerships

Suppliers and customers with contrasting characteristics entering a partnership are faced with a dilemma – putting their individual financial needs first or prioritising the smooth running of the collaboration over profit...

Publications

Faculty & Research

Just in it for the money?, how to devise an effective incentive strategy

When a project, service or product is a success, how do you keep all those involved happy? It is only human nature to want to be rewarded in the workplace, but what form should this reward take? Some incentives will have a short-term "booster" effect (for the employee in particular) whilst others may prove to be longer-term drivers for continued success for the firm...

Publications

Faculty & Research

Software Development Risk – the key to matching IT process management with the final product?

No-one is under any illusions as to the level of technical progress made in IT in recent years. Looking in from the outside, software development appears to be not only a lucrative business but also offer a money-spinning, stable career...

Publications