MSc in Digital Marketing Management

Unlock your career potential with our Master of Science in Digital Marketing Management, a programme designed to perfectly balance theoretical knowledge with hands-on experience. Dive into a diverse course catalogue that covers content creation, data management and cutting-edge technology, ensuring you acquire a comprehensive and future-ready skill set. Our programme also emphasises sustainable development and CSR principles, preparing you to become a socially responsible leader in the digital marketing industry. This MSc prepares for careers in all fields of marketing and communications at strategic, operational and product levels.

Programme

Master Year 1 (M1)

CORE COURSES*

Introduction to Programming Language
Marketing Strategy
Managing Diversity: an International Perspective
Change Management in a Digital & Sustainable World
Statistics & Data Analysis
Open Strategy for an Uncertain World

SPECIALISATION*

Applied Design Thinking (UX web design)
Marketing Intelligence & Pricing Strategies
B2B Marketing
Omni-channel Consumer Behaviour
Integrated Online & Offline Communication
Research Methods

*Subject to change

LANGUAGES

French Language & Culture for non-fluent French speakers
Initiation to Spanish/Italian/Chinese/Arabic for fluent French speakers

PROFESSIONAL EXPERIENCE

Apprenticeship/alternance contract or 2-month internship minimum for full-time format (in France or abroad)

Master Year 2 (M2)

SPECIALISATION*

Corporate Social Responsibility in Marketing
CRM Systems with AI integration
AI & Marketing
Marketing of Innovation
Contemporary Brand Management
Digital Advertising & Communication
Applied Marketing Research (linked to the Graduating Project)
Learning Expedition
Database for Direct Marketing & E-CRM
Omni-Channel Distribution & Retail Management
Social Media Advertising

*Subject to change

RESEARCH

Graduating Project

PROFESSIONAL EXPERIENCE

Apprenticeship/alternance contract or a 4-month internship minimum for full-time format (in France or abroad)

Methods used and evaluation

The pedagogy implemented in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, allowing for privileged interaction, both among peers and with professionals and teacher-researchers.

The programme is assessed through the following methods of validation:

Module assessment (continuous and final assessment): assessments are carried out throughout the course in the form of individual or group projects and end of semester examinations;
The Graduating Project: submission of a dissertation written under the supervision of an academic tutor; and
Completion of an internship and submission of an evaluation (pass or fail).

At the end of the course and after validation of all programme requirements, the certification is awarded to the participants. If certain modules have not been validated and therefore the credits have not been obtained, the student must take resit examinations to catch up on these credits during the periods provided for this purpose.

Admission

ACADEMIC BACKGROUND

2-YEAR MSc (M1):

3-year bachelor’s degree

1-YEAR MSc (M2):

4-year bachelor’s degree or 3-year bachelor’s degree with a minimum of 3 years of professional experience*
*VAPP process required

ENGLISH REQUIREMENT

TOEIC score of 785, IELTS score of 6.0, TOEFL score of 80, Cambridge B2, or completion of the last two years of education in English.

NB: An official test with a minimum score of TOEIC>800, TOEFL>80, or IELTS>6.5 is required for graduation

ADMISSION PROCESS

Apply 0nline
Submit scanned copies in English of your CV, a letter of recommendation and transcripts encompassing all years of your prior degree.
Online Interview
Eligible candidates will be invited to an online interview featuring pre-recorded questions.

Rennes School of Business is committed to a non-discriminatory admissions policy and to actively promoting diversity of profiles.

Career opportunities

This programme is primarily aimed at students who want further training at a master’s level to pursue a professional career path in digital marketing and related domains.

Possible professions include:

Brand Manager
Trade Marketer
International Sales Developer
Operational Marketing Manager
International Digital Project Manager
Marketing & Communication Manager
XR Project Manager
Digital Transformation Project Manager
Gamified Internal Solutions Project Coordinator

You will be supported by the Rennes SB Career Centre and the Alumni Network, which provide professional mentoring, networking events and business advice.

Student life

The Rennes School of Business community is centred around its students. The School is dedicated to student life and well-being on campus.
During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience.

Students with disabilities

Rennes SB is committed to fighting against all forms of discrimination and inequality, in order to ensure that all of our students are given equal opportunities to succeed.
To meet this objective, we have put in place specific measures to welcome and support students with disabilities.

Fees & Finance

Fees and funding for your MSc

“So, are you convinced?”

Download the brochure apply

Any questions about your eligibility? Contact your admissions advisor

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