MSc in Luxury Marketing & Brand Management

The Master of Science in Luxury Marketing & Brand Management empowers you to master sustainable luxury in the digital age. You will learn from a combination of academics and experts from top luxury brands, gaining valuable insider knowledge. This program equips you for success across various luxury and marketing sectors. You will develop the skills and insights necessary to thrive in the competitive field of luxury marketing and brand management.

Programme

Master Year 1 (M1)

CORE COURSES*

Digital & Data Literacy for Managers
Insights into the Luxury Industry
Managing Diversity: an International Perspective
Change Management in a Digital & Sustainable World
Open Strategy for an Uncertain World
Statistics & Data Analysis

SPECIALISATION*

Sustainable Events Management
Financial Tool Box
Thinking Inside Out: Building Effective & Creative Teams
Digital Tools for Project Management
Services Marketing
Social Media Advertising
Research Methods

*Subject to change

LANGUAGES

French Language & Culture for non-fluent French speakers
Initiation to Spanish/Italian/Chinese/Arabic for fluent French speakers

PROFESSIONAL EXPERIENCE

2-month internship minimum (in France or abroad)

Master Year 2 (M2)

SPECIALISATION*

Corporate Responsibility in the Luxury Industry
Consumer Behaviour in a Sustainable Environment
Contemporary Brand Management
Digital & Influencer Marketing in the Luxury Industry
Luxury Marketing Strategy
Applied Marketing Research (linked to the Graduating Project)
Contemporary Trends in the Luxury Industry
Advanced Brand Management
Omni-channels in the Luxury Industry
Sustainable Design & Brand Identity in the Luxury Industry
Management of Sales in the Luxury Industry
Learning Expedition

*Subject to change

RESEARCH

Graduating Project

PROFESSIONAL EXPERIENCE

4-month internship minimum (in France or abroad)

Methods used and evaluation

The pedagogy implemented in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, allowing for privileged interaction, both among peers and with professionals and teacher-researchers.

The programme is assessed through the following methods of validation:

Module assessment (continuous and final assessment): assessments are carried out throughout the course in the form of individual or group projects and end of semester examinations;
The Graduating Project: submission of a dissertation written under the supervision of an academic tutor; and
Completion of an internship and submission of an evaluation (pass or fail).

At the end of the course and after validation of all programme requirements, the certification is awarded to the participants. If certain modules have not been validated and therefore the credits have not been obtained, the student must take resit examinations to catch up on these credits during the periods provided for this purpose.

Admission

ACADEMIC BACKGROUND
2-YEAR MSc (M1):

3-year bachelor’s degree

1-YEAR MSc (M2):

4-year bachelor’s degree or 3-year bachelor’s degree with a minimum of 3 years of professional experience*
*VAPP process required

ENGLISH REQUIREMENT

TOEIC score of 785, IELTS score of 6.0, TOEFL score of 80, Cambridge B2, or completion of the last two years of education in English.
NB: An official test with a minimum score of TOEIC>800, TOEFL>80, or IELTS>6.5 is required for graduation

ADMISSION PROCESS

Apply 0nline
Submit scanned copies in English of your CV, a letter of recommendation and transcripts encompassing all years of your prior degree.
Online Interview
Eligible candidates will be invited to an online interview featuring pre-recorded questions.

Career

This programme is primarily aimed at students who want further training at a master’s level to pursue a professional career path in the luxury, creative and cultural industries.

Possible professions include:

Events Project Manager
Product Planning Director
Client Operation Manager
Customer Community Consultant
Hotel Manager
Brand Manager
Trade Marketing Executive
E-retail Manager
…

You will be supported by the Rennes SB Career Centre and the Alumni Network, which provide professional mentoring, networking events and business advice.

Student life

The Rennes School of Business community is centred around its 5,000 students. The School, particularly its Student Care team, is dedicated to student life and well-being on campus.
During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience, driven by the School’s values: Audacity, Openness, Creativity, Humility, Commitment and Freedom!

Students with disabilities

Rennes SB is committed to fighting against all forms of discrimination and inequality, in order to ensure that all of our students are given equal opportunities to succeed.
To meet this objective, we have put in place specific measures to welcome and support students with disabilities.

Fees, Finance

Fees*:

24-month format: €25,000 (1st year: €10,000 / 2nd year: €15,000)
12-month format: €15,000

*subject to change

Fee structure and funding:
How can I finance my programme?

“So, are you convinced?”

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