MSc in Immersive Design Management

Unlock your career potential with our Master of Science in Immersive Design Management, where you will master the fusion of physical and virtual experiences in sales, marketing, and immersive design. Gain advanced project management skills tailored for the metaverse through a hands-on, project-centric approach. The programme covers key areas of project management, technology, and immersive design, providing real-world experience. Mentored by Artefacto experts, you'll be prepared for a successful career in the fast-evolving world of immersive design.

Programme

Master Year 1 (M1)

CORE COURSES*

Introduction to Programming Language
Marketing Strategy
Managing Diversity: an International Perspective
Change Management in a Digital & Sustainable World
Statistics & Data Analysis
Open Strategy for an Uncertain World

SPECIALISATION*

Applied Design Thinking (UX Web Design)
Marketing Intelligence & Pricing Strategies
B2B Marketing
Omni-channel Consumer Behaviour
Integrated Online & Offline Communication
Research Methods

*Subject to change

LANGUAGES

French Language & Culture for non-fluent French speakers
Initiation to Spanish/Italian/Chinese/Arabic for fluent French speakers

PROFESSIONAL EXPERIENCE

Apprenticeship/alternance contract (in France or abroad)

Master Year 2 (M2)

SPECIALISATION*

Introduction to Game & Level Design
Marketing of Innovation
Sales & Metaverse
Project Management at Metaverse
Immersive Design Projet Conception: Scenario & Storyboard
Immersive Design Projet Realisation: VR/3D/UX/UI
Applied Marketing Research (linked to the Graduating Project)
Corporate Social Responsibility in Marketing
Sustainaibility for Immersive Design
Extended Reality
Digital Marketing & Branding
Learning Expedition

*Subject to change

RESEARCH

Graduating Project

PROFESSIONAL EXPERIENCE

Apprenticeship/alternance contract (in France or abroad)

Methods used and evaluation

The pedagogy implemented in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, allowing for privileged interaction, both among peers and with professionals and teacher-researchers.

The programme is assessed through the following methods of validation:

Module assessment (continuous and final assessment): assessments are carried out throughout the course in the form of individual or group projects and end of semester examinations;
The Graduating Project: submission of a dissertation written under the supervision of an academic tutor; and
Completion of an internship and submission of an evaluation (pass or fail).

At the end of the course and after validation of all programme requirements, the certification is awarded to the participants. If certain modules have not been validated and therefore the credits have not been obtained, the student must take resit examinations to catch up on these credits during the periods provided for this purpose.

Admission

ACADEMIC BACKGROUND
2-YEAR MSc (M1):

3-year bachelor’s degree

1-YEAR MSc (M2):

4-year bachelor’s degree or 3-year bachelor’s degree with a minimum of 3 years of professional experience*

*VAPP process required

ENGLISH REQUIREMENT

TOEIC score of 785, IELTS score of 6.0, TOEFL score of 80, Cambridge B2, or completion of the last two years of education in English.

NB: An official test with a minimum score of TOEIC>800, TOEFL>80, or IELTS>6.5 is required for graduation

ADMISSION PROCESS

Apply 0nline
Submit scanned copies in English of your CV, a letter of recommendation and transcripts encompassing all years of your prior degree.
Online Interview
Eligible candidates will be invited to an online interview featuring pre-recorded questions.

Career

This programme is primarily aimed at students who want further training at a master’s level to pursue a professional career path in project management, technology, and immersive design.

Possible professions include:

Brand Manager
Trade Marketer
International Sales Developer
Operational Marketing Manager
International Digital Project Manager
Marketing & Communication Manager
XR Project Manager
Digital Transformation Project Manager
Gamified Internal Solutions Project Coordinator
…

You will be supported by the Rennes SB Career Centre and the Alumni Network, which provide professional mentoring, networking events and business advice.

Student life

The Rennes School of Business community is centred around its 5,000 students. The School, particularly its Student Care team, is dedicated to student life and well-being on campus.
During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience, driven by the School’s values: Audacity, Openness, Creativity, Humility, Commitment and Freedom!

Students with disabilities

Rennes SB is committed to fighting against all forms of discrimination and inequality, in order to ensure that all of our students are given equal opportunities to succeed.
To meet this objective, we have put in place specific measures to welcome and support students with disabilities.

Fees & Finance

Fees*:

24-month format: €28,000
12-month format: €18,000

*subject to change

Fee structure and funding:
How can I finance my programme?

“So, are you convinced?”

apply

Send email