Recession-Proof Marketing? Unraveling the Impact of Advertising Efficiency on Stock Volatility
Advertising can attract investor attention and impact firm stock prices (Mayer, 2021). This effect can be even more pronounced with the wide and quick impact of new technologies and online...
Read moreDo firms walk the talk when economic uncertainty is high?
The prevalence of decoupling has increased enormously, as has that of sustainable investments. For example, sustainable investments in the U.S....
Read moreGreen Drives Greenbacks: The Impact of Sustainable Innovation on Corporate Cash Holdings in BRICS Nations
The need for businesses to adapt a rapidly evolving environmental landscape has given rise to green innovation (Zhang, et al.,...
Read moreAirfreight forwarder’s shipment planning: Shipment consolidation and containerization
The logistics industry is a complex service industry that integrates transportation, warehousing, freight forwarding, and other activities. Third-party logistics (3PL)...
Read moreWhy Are Inflation Forecasts Sticky? Theory and Application to France and Germany
Recent empirical evidence from forecast surveys data point to a “forecast stickiness”, inconsistent with the full information rational expectation hypothesis...
Read moreSustainability committee and environmental decoupling: International evidence
Decoupling is defined as the gap between what organizations communicate in terms of social and environmental performance and what they...
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