Recession-Proof Marketing? Unraveling the Impact of Advertising Efficiency on Stock Volatility
Advertising can attract investor attention and impact firm stock prices (Mayer, 2021). This effect can be even more pronounced with the wide and quick impact of new technologies and online...
Read moreDo firms walk the talk when economic uncertainty is high?
The prevalence of decoupling has increased enormously, as has that of sustainable investments. For example, sustainable investments in the U.S....
Read moreRennes School of Business in the Top 10 of Le Parisien’s business school ranking for the 5th year running
Rennes School of Business confirms its international outlook Once again, Rennes SB stands out for its international outlook. This criterion...
Read moreGreen Drives Greenbacks: The Impact of Sustainable Innovation on Corporate Cash Holdings in BRICS Nations
The need for businesses to adapt a rapidly evolving environmental landscape has given rise to green innovation (Zhang, et al.,...
Read moreDoes Islamic Investing Modify Portfolio Performance? Time-varying optimization strategies for conventional and Shariah energy-ESG-utilities portfolio
Extensive literature exists that endeavors to compare the risk and performance attributes of Islamic and conventional indices. While numerous Islamic...
Read moreAirfreight forwarder’s shipment planning: Shipment consolidation and containerization
The logistics industry is a complex service industry that integrates transportation, warehousing, freight forwarding, and other activities. Third-party logistics (3PL)...
Read more