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Rennes School of Business launches a new Bachelor’s degree in International Affairs

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FT rankings: Rennes School of Business ranked 56th among European business schools
FT rankings: Rennes School of Business ranked 56th among European business schools

Rennes SB has moved up four places from 2023 in this Financial Times ranking of European business schools. This 56th place illustrates the school's ongoing commitment to offering excellence across all its programmes.

Faculty & Research
Multi-party alliances: The relationship between perception and partners’ free-riding

The rise in strategic multi-party alliances has been clearly discernible in recent years. However, the success of this collaborative model risks being undermined by free-riding behavior on part of alliance members, aiming at reaping benefits from the alliance while at the same time contributing less than their fair share...

Publications
Faculty & Research
Online Brand Communities – where nostalgia is no longer a thing of the past

Whilst branding via online communities is a fairly recent phenomenon, this does not mean that the past does not have a role to play in building customer loyalty...

Publications
Faculty & Research
Online Videos: a well-orchestrated addiction

Why a 3-minute glance at a video can quickly turn into 3 hours of binge-watching. Social network addiction has become a major topic for discussion...

Publications
Faculty & Research
Pressing the Right Buttons – New Product Development Strategy in High-tech Industries

By the very nature of the products they manufacture and market, companies in high tech-industries such as IT and telecommunications are under constant pressure to innovate...

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Maximum European grant for a research project to promote a more inclusive society
Maximum European grant for a research project to promote a more inclusive society
Rise of the Executive MBA in the QS ranking
Rise of the Executive MBA in the QS ranking
Financial Times 2024: Rennes SB ranked in the world’s Top 50 for the 5th year running
Financial Times 2024: Rennes SB ranked in the world’s Top 50 for the 5th year running
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*This figure represents the ratio of international students on the Rennes campus to the population present, and is one element of the effective multicultural experience
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