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Rami Baitiéh, CEO of Morrisons, sponsor of Cohort 33 of the Programme Grande École

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Rennes School of Business maintains its 11th place in the Le Point 2025 ranking
Rennes School of Business maintains its 11th place in the Le Point 2025 ranking

Rennes School of Business has confirmed its position among the best French business schools, retaining its joint 11th place out of 37 establishments in the 2025 Le Point ranking. This performance is testament to the school's constant commitment to offering excellent training, recognised for its international outlook, quality teaching and the professionalisation of its students.

Faculté & Recherche
Chaîne logistique : comment garantir la satisfaction client en environnement complexe ?

La mondialisation des marchés et l'ouverture des frontières ont grandement complexifié la gestion de la chaîne logistique (GCL)...
News
Comment tirer le meilleur profit d’un partenariat asymétrique ?

Lors d’un partenariat, entre fournisseur et client de taille différente, la question des priorités se pose : privilégier les besoins financiers individuels ou penser « collectif » ? La tendance à la co-création est à la hausse : elle consiste, pour une entreprise, à développer des produits ou services en collaboration active avec ses clients, et ce, de façon durable...

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Faculté & Recherche
Comportement du consommateur : de l’intention à l’action, ou comment joindre le geste à la parole

Déterminer les besoins des consommateurs pour y apporter une réponse adaptée reste le Saint Graal des spécialistes du marketing...
Faculté & Recherche
Comportement du consommateur et produits innovants : et si l’apparence avait son importance ?

  Les consommateurs n'ont jamais eu autant de choix, notamment en matière de produits technologiques. Pourtant, à performances et fiabilités égales, c'est parfois leur look qui fait la différence...

Our selection
Protectionism: A professor from Rennes SB analyses the limits of the American model
Protectionism: A professor from Rennes SB analyses the limits of the American model
SNCF innovates thanks to Rennes SB students with ‘reverse mentoring’
SNCF innovates thanks to Rennes SB students with ‘reverse mentoring’
Rennes School of Business among the best schools for student experience
Rennes School of Business among the best schools for student experience
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