Reciprocity: 10 years of social commitment and impact at Rennes School of Business

For a decade, Reciprocity has been an integral part of the Bachelor in Management programme at the Rennes School of Business, embodying the school’s commitment to corporate social responsibility (CSR) and experiential learning. By challenging students to collaborate with NGOs and associations to carry out high-impact humanitarian initiatives, this module aims to develop their social awareness, humility, empathy, and project management skills.
Celebrating 10 years of Reciprocity is a celebration of many student initiatives, enriching partnerships, and concrete social impact. The 2024-2025 edition once again illustrates the power of collective action, with more than 270 students, organised into 39 groups and 30 partner organisations, carrying out ambitious projects that bring about change.

Key figures for the 2024-2025 edition

• Over €13,000 raised through crowdfunding, sales, and events.
• 8.6 tonnes of food collected, along with essential donations such as hygiene products, bicycles, toys, books, and clothes.
• Thousands of people reached through awareness campaigns, collections, and community events.
• More than 80,000 views on social networks and extensive media coverage from France 3 and Ouest France.

The projects that made a difference

This year’s initiatives were varied, creative and had a profound impact, ranging from solidarity events and environmental initiatives to the creation of digital content in the service of social causes. Highlights included:

• 10 food delivery tours to help people in precarious situations in Rennes.
• The Marquesas Parade: A supportive and inspiring fashion show, designed by and for women affected by cancer, the event raised €3,000 and brought together 200 participants.
• An exceptional concert for the Telethon, in the presence of Alan Stivell, broadcast on France 3, which raised €1,890.
• A special meeting between hospitalised children and a Paris 2024 Paralympic medallist.
• Active participation in Disability Day (SEPH) and the Secours Populaire New Year’s Eve party.

But also sustainable initiatives focused on community and cultural engagement including:

• Charity sports events, including a charity football tournament.
• Five half-days of UNICEF activities for children and international solidarity awareness workshops in two secondary schools.
• Creation of three websites and seven promotional videos addressing topics such as visual impairment and sustainable development.
• Development of social networks and bicycle repair guides for associations.
• A sale of solidarity clothing, participation in a flea market, and partnerships with local businesses, bookshops, bakeries, and artists.

An innovative programme

For more than 10 years, the innovative Reciprocity programme has embodied humility and commitment. Structured in two complementary parts, it offers:

• A project management course (24 hours over 4 months) to teach fundamental skills such as planning, budgeting, risk analysis, and stakeholder management. Part of the course is dedicated to individual support for teams.
• Self-directed work sessions every Tuesday morning, allowing students to collaborate with their partners to design, develop and realise a project.

From the very first session, the groups of students form links with their partners and work independently to design and carry out a joint project. In February, a final defence brings students and partners together to present the results.

A decade of commitment and impact

Reciprocity is more than just a module; it is a testament to the social and ethical responsibility instilled in Rennes SB students. Over the past ten years, it has become an essential pillar of experiential learning, shaping responsible future leaders who actively contribute to society.
Each year, Reciprocity offers a real, practical, and human experience, with concrete impacts: students explore current issues and contribute to solidarity actions in the region. With Reciprocity, students learn by doing, while discovering the values and challenges of social and solidarity economy organisations.