Students from the MSc in Digital Marketing Management, with a specialisation in Immersive Design, recently visited Artefacto—a leading company in augmented and virtual reality. This collaboration marks a bold step into the future of marketing, bridging cutting-edge technology with real-world business applications.

Professor Öncü Hazır has co-edited a new academic publication that delves into emerging technologies, agile practices, and sustainability in project management. Tomorrow’s Data-Empowered Project Management: Agile Decision Making, Sustainability and AI is now available online via SpringerLink.

This recognition by AACSB – the global benchmark organisation for business school accreditation – highlights Rennes School of Business’s ongoing commitment to innovating in managerial and pedagogical practices, in line with its motto, “Unframed Thinking.” As part of the reverse mentoring programme, students become teachers. This unique initiative places students at the heart of change