Asha MOORE MANGIN

Teaching

• Law
• Human resources management

Service to the Institution

University Assignments

• 2014-2015

  Postgraduate Studies Co-ordinator: Managing the transversal aspects of the Masters portfolio

• 2014-2015

  MSc IBN Programme Manager: Managing & developing the Programme

• 2014-2015

  MSc IHRM Programme Manager: Creating, Managing & developing the Msc IHRM Programme

Intellectual contributions

Refereed Articles Basic or Discovery Scholarship

• Moore-Mangin, Asha & Shaaban, Sabry, 2009, Enhancing your production line’s effectiveness: the future?, Manufactures Monthly

Chapters, Cases, Readings, Supplements Case

• Moore Mangin, A., 2022, Search Engine Optimization in China with Shenma., Short Digital Marketing Case study for McGraw-Hill’s Online Connect Platform. (McGraw-Hill)
• Moore Mangin, A., 2022, Search Engine Optimization in China with Baidu., Long Digital Marketing Case study for McGraw-Hill’s Online Connect Platform. (McGraw-Hill)
• Moore Mangin, A., 2022, Search Engine Marketing in China with Shenma., Short Digital Marketing Case study for McGraw-Hill’s Online Connect Platform. (McGraw-Hill)
• Moore Mangin, A., 2022, Search Engine Marketing in China with Baidu., Long Digital Marketing Case study for McGraw-Hill’s Online Connect Platform. (McGraw-Hill)
• Moore-Mangin, Asha & Sarah Hudson, 2021, How can agriculture attract, retain and protect Migrant workers during a World Health Crisis, The Case Center 421-0090-1 , 7 October 2021
• Hudson, Sarah and Asha Moore-Mangin, 2021, Ecoshamps: Tackling the Plastics Challenge, The Case Center, 721-0041-1, 3 June 2021
• Moore-Mangin, Asha & Sarah Hudson, 2021, How to Ensure the Well-being of Remote Workers and the Continuity of Businesses During a Global Pandemic, The Case Centre, 2021. 421-0005-8
• Moore-Mangin, Asha & Sarah Hudson, 2020, The Right to Privacy at CyberSecurity, The Case Centre, 2020. 420-0049-1 http://casecent.re/p/169304 12 May 2020
• Hudson, Sarah and Asha Moore-Mangin, 2020, Gender neutral artificial intelligence needs non-toxic workplace, The Case Centre, 2020. 420-0046-1  http://casecent.re/p/169180
• McNamara, Tom and Asha Moore-Mangin, 2015, Digital Marketing: Gucci-Making Luxury Go Digital, Principles and practice of marketing 8th ed
• McNamara, Tom and Asha Moore-Mangin, 2015, The Mercurial Behaviour of Millennials, Principles and practice of marketing 8th ed
• McNamara, Tom and Asha Moore-Mangin, 2015, Atlas Copco and Customer Relationship Management, Principles and practice of marketing 8th ed
• McNamara, Tom and Asha Moore-Mangin, 2015, Sodastream: Adapting itself to a Changing Market, Principles and practice of marketing 8th ed
• McNamara, Tom and Asha Moore-Mangin, 2015, Nordstrom – A Shining example of service excellence, Principles and practice of marketing 8th ed
• McNamara, Tom and Asha Moore Mangin, 2015, Clorox: Bringing Innovation to Everyday Products, Principles and practice of marketing 8th ed
• McNamara, Tom and Asha Moore Mangin, 2015, JCPenney and Direct Marketing: Using Something Old to Improve Something New?, Principles and practice of marketing 8th ed. by Jobber, D. and Ellis-Chadwick, F
• McNamara, Tom and Asha Moore Mangin, 2015, Volvo abd Global Marketing Strategies – Fundamentally Changing the Way cars are Marketed ans Sold, Principles and practice of marketing 8th ed
• McNamara, Tom and Asha Moore Mangin, 2015, Starbucks and Social Media – It’s more than just about the coffee, Principles and practice of marketing 8th ed.
• Hudson, Sarah and Asha Moore-Mangin, 2015, Integrated Marketing Communications, Branding Norway: Digital Tourism, Principles and practice of marketing 8th ed
• Moore Mangin, Asha and Sarah Hudson, 2014, Trans-Pacific Partnership (TPP) The mother of all Free-Trade Agreements?, International Business, Global Edition, Hill. McGraw-Hill
• Moore Mangin, Asha and Sarah Hudson, 2014, Alcatel-Lucent and Talent Management: How their Human Resource Management policies and use of, International Business, Global Edition,
• Moore Mangin, Asha and Agata Mirowska, 2014, The EU Banking Reform, International Business, Global Edition
• Mirowska, Agata and Asha Moore-Mangin, 2014, The Looming Sovereign Debt crisis in Denmark, International Business, Global Edition, Hill. McGraw-Hill, 2014
• Mirowska, Agata and Asha Moore-Mangin, 2014, The Trouble with China’s IPOs, International Business, Global Edition, Hill. McGraw-Hill
• McNamara, Tom and Asha Moore-Mangin, 2014, Reorganization at EADS, International Business, Global Edition, Hill. McGraw-Hill
• Hudson, Sarah and Asha Moore-Mangin, 2014, After Initial Success, Carrefour Struggles in China, International Business, Global Edition, Hill. McGraw-Hill, 2014.
• Moore Mangin, Asha and Sarah Hudson, 2013, Yahoo and Tumblr, Will the Cultures Clash?, Strategic Management, Text & Cases, George Dess et al.. McGraw-Hill, 2013
• Moore Mangin, Asha and Sarah Hudson, 2013, Are Employees Abandoning Ship at Apple, Strategic Management, Text & Cases
• Moore Mangin, Asha and Sarah Hudson, 2013, Tesco fails in the USA: What are the lessons for others?, Strategic Management, Text & Cases, George Dess et al.. McGraw-Hill, 2013.
• Moore Mangin, Asha and Sarah Hudson, 2013, Apple finally gives into perks to attract/retain employees with its, Strategic Management, Text & Cases
• Moore Mangin, Asha and Tom McNamara, 2013, Radical Activism and Nestlé, Strategic Management, Text & Cases
• Moore Mangin, Asha and Sarah Hudson, 2013, Klout: the frustration of trying to get a start-up to reach its full potential, Strategic Management, Text & Cases
• Hudson, Sarah and Asha Moore-Mangin, 2013, Keeping track of the competition through intelligence software, Strategic Management, Text & Cases, George Dess et al.. McGraw-Hill, 2013
• Hudson, Sarah and Asha Moore-Mangin, 2013, How Google attract and maintains top talent, Strategic Management, Text & Cases, George Dess et al.. McGraw-Hill, 2013
• Hudson, Sarah and Asha Moore-Mangin, 2013, Samsung and the growing trend of, Strategic Management, Text & Cases
• Tom, McNamara and Asha Moore-Mangin, 2013, Supercell has the world’s weakest CEO. On Purpose, Strategic Management, Text & Cases
• Hudson, Sarah and Asha Moore-Mangin, 2013, “Sears: the desruction of a company.” How a CEOs unshakeable faith in unbridled internal competition is creating an unworkable organization”, Strategic Management, Text & Cases, George Dess et al.. McGraw-Hill, 2013.
• Hudson, Sarah and Asha Moore-Mangin, 2013, Banking on the unbanked. Mobile phone technology brings financial services to Africa, Strategic Management, Text & Cases
• Moore Mangin, Asha and Sarah Hudson, 2012, Employee Benefits- Shape Up or Pay Up, Human Resource Management – Global Edition-McGraw-Hill. Graw-Hill, 2012
• Moore Mangin, Asha and Sarah Hudson, 2012, Legal Environment, Equal Opportunities & Safety- Forever 21- Part 1, Global Edition-McGraw-Hill. Graw-Hill, 2012.
• Hudson, Sarah and Asha Moore-Mangin, 2012, HRM- Gaining a competitive edge – How Mc Donalds is getting rid of cashiers in Europe, Human Resource Management – Global Edition-McGraw-Hill. Graw-Hill, 2012.
• Hudson, Sarah and Asha Moore-Mangin, 2012, HRM- Gaining a competitive edge -Managing people. The difficulty in finding talented and skilled people in a recession, Global Edition-McGraw-Hill. Graw-Hill
• Moore-Mangin, Asha and Sarah Hudson, 2012, Collective Bargaining & Labor Relations, Global Edition-McGraw-Hill. Graw-Hill, 2012
• McNamara, Tom and Asha Moore-Mangin, 2012, The Analysis and Design of Work. Enter the World of Business. Is China Losing its Low-Cost Edge Part1, Global Edition-McGraw-Hill. McGraw-Hill, 2012.
• McNamara, Tom and Asha Moore-Mangin, 2012, The Analysis and Design of Work. Enter the World of Business. Is China Losing its Low-Cost Edge Part 2, Human Resource Management – Global Edition-McGraw-Hill. McGraw-Hill: McGraw-Hill, 2012
• Moore Mangin, Asha and Tom McNamara, 2012, Strategic HRM: Control Vs Commitment, Global Edition-McGraw-Hill. McGraw-Hill, 2012.
• Shaaban, Sabry and Asha Moore-Mangin, 2010, Turkmenistan Petroleum, EECH