Expertise liée aux objectifs de développement durable des Nations unies :
Teaching
Marketing fundamentals
Tourism marketing
Culture and Events Marketing
Negotiations
Qualifications
Doctorate, Institut de Gestion de Rennes (IGR), Université Rennes 1 (2013)
Diplôme ESCIR ESC Rennes, France
Master 2 Recherche en Marketing (2009)
Research Interests
Consumer Experience in the Tourism and Restaurant Sectors
Virtual Reality Tourism Experiences
Work Experience
Academic
Assistant Professor, Marketing Academic Area, Rennes School of Business (2013 – Present)
Senior Lecturer, Professor Doctorant, Marketing Academic Area, Rennes School of Business (September, 2007 – September, 2016).
Assistant Professor and Head of Marketing Dept, ESC Rennes School of Business (March, 2003 – September, 2007).
Senior Lecturer, ESC Rennes School of Business (September, 1996 – March, 2003).
Teaching and Research Assistant, ESC Rennes School of Business (September, 1994 – September, 1996).
Non-Academic
Marketing Manager Europe, Isaac’s Hotel and Youth Hostels and Rent a Bike Ireland (1992-1994)
Sales Manager Ireland, Air Littoral (1991-1992)
Intellectual contributions
Refereed Articles – Basic or Discovery Scholarship
Ackermann C.-L., Lohéac Y., Pourieux M., Matson S. Effet de classement dans le choix des recettes : Une RCT dans une application alimentaire. 40èmes Journées de Microéconomie Appliquée. Lille, France, 5-7 June 2024
Matson, S., Ackermann, C.-L., and Loheac, Y. (2024). A relationship approach to understanding food application experiences, 40ième Congrès International de l ‘Association Française du Marketing, Paris, France, 5-7 June 2024
Ackermann C.-L., Lohéac Y., Pourieux M., Matson S. Ranking effects in recipe choices: a randomized controlled trial in a food app. 2024 SABE/IAREP Conference, Dundee, Scotland, UK, 19-22 August 2024
Ackermann C.-L., Lohéac Y., Pourieux M., Matson S. Ranking effects in recipe choices: a randomized controlled trial in a food app. 14th International Conference of the French Association of Experimental Economics (ASFEE). Grenoble, France, 27-28 June 2024
Sheila Matson-Barkat, Petya Puncheva-Michelotti, Clara Koetz, Sophie Hennekam, 2022, Destigmatisation through social sharing of emotions and empowerment: The case of disabled athletes and consumers of disability sports, Journal of Business Research, Volume 149, pp 77-84
Matson Barkat, S., Ackermann, C.L., Truong, Y., 2022, A Legitimacy Perspective on Sharing Economy Consumption in the Accommodation Sector, Current Issues in Tourism, 25:12, 1947-1967
Sheila Matson-Barkat, Philippe Robert-Demontrond & Cele Otnes, 2022, From plate to place : the role of restaurant servicescapes in the development of tourists’ place meanings in Brittany, France, Tourism Recreation Research, Volume 47, 2022 – Issue 3, pp 316-331
S Hudson, S Matson-Barkat, N Pallamin and G Jégou, 2019, With or without you? Interaction and immersion in a virtual reality experience, Journal of Business Research, Volume 100, July 2019, Pages 459-468
S Matson-Barkat, P Robert-Demontron, December 2018, Who’s on the tourists’ menu? Exploring the social significance of restaurant experiences for tourists, Tourism Management, Volume 69, Pages 566-578
Refereed Proceedings Discipline-Based Scholarship
Bouile, J., Matson, S., 2023, L’expérience de consommation alimentaire locale comme lifestyle politics : explorations &enjeux marketing, AFM, UBS, Vannes, France, 10-12 Mai 2023
Sheila Matson-Barkat, Juan Roa Neira, 2022, Exploring Influences of the Covid 19 Pandemic on Holiday Restaurant Experiences, ATLAS gastronomy tourism special interest group conference, Girona Spain, 16-19th February 2022
Sheila Matson-Barkat,Petya Puncheva, Clara Koetz and Sophie Hennekam, 2022, Emotional identities as new connectors in disability advertising, IDCD Interdiciplinary conference on disability and consumption, Annecy, France, 25 March 2022
Matson, Sheila, Petya Puncheva, Clara Koetz, and Sophie Hennekam, 2022, Emotions as Drivers of Empowerment and Destigmatization, Disability Sport, Association for Consumer Research 2022, Denver, 20-24 October 2022
Matson, S., Elahee, M. & Ali, N.N., 2020, Travelling with Food Constraints: An Inclusive Approach to Gourmand Tourism, Atlas European Tourism and Leisure Association, Gastronomy Tourism SIG. Conference, Angers, France, February 2020
Matson, Sheila and Philippe Robert-Demontrond, 2019, From Tourists’ Restaurant Experiences to Place Appropriation and Attachment: A Consumer Culture Theory Approach, Atlas European Tourism and Leisure Association, Evora, Portugal, February 2019
Matson, S, 2010, From Sensorial Experience to the sense of an experience: a consumer culture approach to understanding tourists experience in restaurants, International Trends in Marketing Conference Doctoral Colloquium.
Matson, S, 2009, Feelings, fantasies and food experience: An ethnographical approach to tourists’ restaurant experience, 27th EUROchrie annual conference
Matson, S, 2006, Gastronomy tourism: a comparative study of two French regions. Sustainable Tourism for Islands and Small States, Sustainable Tourism for Islands and Small States.
Matson, S, 1997, The influence of country of origin factors on the perception of a holiday destination, EIRASS Battle of the tourist conference.
Presentations of Refereed Papers
Matson-Barkat,S. Elahee, M., and Nafez Nimer, A., February 2020, Travelling with Food Constraints: An Inclusive Approach to Gourmand Tourism, ATLAS Gastronomy Tourism Conference, Angers, France
Matson-Barkat, S, Robert-Demontrond, P, February 2019, From Tourists Restaurant Experiences to Place Appropriation and Attachment: A Consumer Theory Approach, ATLAS Gastronomy Tourism Conference, Evora, Portugal
Matson, S, 2010, From Sensorial Experience to the sense of an experience: a consumer culture approach to understanding tourists experience in restaurants, International Trends in Marketing Conference Doctoral Colloquium, Paris, France.
Matson, S, 2009, Feelings, fantasies and food experience: An ethnographical approach to tourists’ restaurant experience, 27th EUROchrie annual conference, Helsinki, Finland.
Matson, S, 2009, Savouring experiance: in search of the meaning of restaurant experience for tourists, Atlas International Conference, Aalborg, Denmark
Matson, S, 2006, Gastronomy tourism: a comparative study of two French regions, Sustainable Tourism for Islands and Small States, Valetta, Malta.
Matson, S, 2003, Gastronomy tourism: the case of Brittany. Atlas European Tourism and Leisure Association, Atlas European Tourism and Leisure Association, La Rochefaucauld, France.
Matson, S, 1997, The influence of country of origin factors on the perception of a holiday destination, EIRASS Battle of the tourist conference, Eindhoven, Netherlands.