Dr Ronan JOUAN DE KERVENOAEL

Teaching

Introduction to Marketing
Consumer Behaviour
Digital Marketing
Dissertation / PhD supervisor
Retailing

Research Interest

Retail choice, space, place and public policy
Technologies, digital transformation, strategies and strategists
Online behaviours and resistance
Consumer Culture

Work experience

Full Professor, Marketing Academic area, Rennes School of Business (September 2017 – Present)
Assistant Professor, Sabanci University (AACSB, EMBA), School of Management, Istanbul, Turkey (September 2005 – August 2017)
Adjunct Lecturer, Aston University, Aston Business School (AACSB, EMBA, EQUIS), Marketing Department, Birmingham, UK (June 2006 – Present)
Lecturer Lancaster University, (AACSB, EMBA, EQUIS), Lancaster Management School, Marketing Department (October 2003 to August 2005)
Lecturer, Instituto Tecnologico y de Estudios Superiores de Monterrey, Campus Cuidad de Mexico, Management and International Business Department. (July 2000 to August 2001)

Funding Awards

Clarke I, Hallsworth A, Jackson p, de Kervenoael R, Perez del Aguila R ESRC ?Retail Competition and Consumer Choice’ 2002-2005 £ 220000
De Kervenoael R Lancaster University small grand award “Personal Privacy in context” 2004 £1500
De Kervenoael, R., Kasap, N., Eryarsoy, Aykac, D.S.O., “Applicability of mobile phone based e-government services in Turkey: A strategic assessment (Türkiye’de mobil telefonların e-devlet hizmetleri için uygunluğu: stratejik değerlendirme)”, R-1001 Support Program for Scientific and Technological Research Projects, The Scientific and Technological Research Council of Turkey (TÜBİTAK), Grant No: 107K272, Budget: 205.525 YTL, Duration: October 2007 – September 2009
Bozkaya, B., de Kervenoael, R., Aykac, D.S.O., “Exploring Value in Logistics Integrated Service Solutions: A Strategic Assessment for e-Retailing in Turkey (E-Perakendecilik Sektöründe Lojistikle Entegre Hizmet Çözümlerinin Kurumsal Degerinin Belirlenmesi)” R-1001 Support Program for Scientific and Technological Research Projects, The Scientific and Technological Research Council of Turkey (TÜBİTAK), Budget: 199.959 YTL Duration: October 2008 – September 2010.

Academic background

Fellow of the Higher Education Academy, (FHEA) Fellow status is closely aligned to Standard Descriptor 2 (SD2) of the UK Professional Standards Framework for teaching and supporting learning in higher education (UK PSF) (2009)
Ph.D. in Economic Geography, Department of Geography, University of Sheffield (UK) (1996-2000 )
M.Sc. in International Trade and Finance, Department of Economics, Lancaster University (UK) (1994-95)
Degree in Economics, Erasmus project, University of Perpignan (France) and Southern Denmark Business School (Denmark) (1993-94 )

Intellectual contributions

Refereed articles – Discipline-Based Scholarship

Articles in Peer Reviewed Journal

Jouan de Kervenoael, Ronan , Alexandre Schwob, Valentina Kirova, and San Sim Yan (2024) Understanding and harnessing the potential of front-line employees’ self-governance in technologised museums and theme parks: insights from a qualitative study.” Museum Management and Curatorship, Volume 39, 2024 – Issue 4, pp. 433–456
Ronan de Kervenoael, Alexandre Schwob, Rajibul Hasan & Sara Kemari (2024) Food choice and the epistemic value of the consumption of recommender systems: the case of Yuka’s perceived value in France, Behaviour and Information Technology. Volume 43, 2024 – Issue 7, pp. 1381–1400
Ronan de Kervenoael, Rajibul Hasan, Alexandre Schwob & Vinciane LePaih (2024) Consumers’ perceived value of Social IoT based online community: investigating social awareness processes surrounding smart kitchen robot appliances. Behaviour and Information Technology
Ronan de Kervenoael, Alexandre Schwob, Rajibul Hasan, Evangelia Psylla (2024) SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm. Journal of Retailing and Consumer Services, Volume 76, 2024, 103589
Schwob, Alexandre, Ronan Jouan de Kervenoael, Valentina Kirova, and Tan Vothanh, “Casual selling practice: A qualitative study of non-professional sellers’ involvement on C2C social commerce platforms.” Information Technology & People 36. (2023): 940-965.
Jouan de Kervenoael, Ronan , Alexandre Schwob, Inci Toral-Manson, and Chatlada Ratana, “Business-to-business and self-governance practice in the digital knowledge economy: learning from pharmaceutical e-detailing in Thailand.” Asian Business & Management 21. (2022): 598-622.
de Kervenoael, R, Schwob, A, Hasan, R, Ting, YS (2021) Consumers’ perceived value of healthier eating: A SEM analysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singapore. Journal of Consumer Behavior, Volume 20, Issue 3, pp.550–563
Jouan de Kervenoael, Ronan and Rajibul Hasan, “Leveraging human-robot interaction in hospitality services: Incorporating the role of perceived value, empathy, and information sharing into visitors’ intentions to use social robots.” Tourism Management 78. (2020): 1-15.
Jouan de Kervenoael, Ronan and Alexandre Schwob, “E-retailers and the engagement of delivery workers in urban last-mile delivery for sustainable logistics value creation: Leveraging legitimate concerns under time-based marketing promise.” Journal of Retailing and Consumer Services 54. (2020)
De Kervenoael, R., Domen B., and Schwob A., (2018) “Liquid Retail: Cultural Perspectives on Marketplace Transformation.” (in press) Consumption, Markets & Culture.
Palmer, M., R. de Kervenoael, and D.Jacob, “Temporary Institutional Breakdowns: The Work of University Traditions in the Consumption of Innovative Textbooks.” Studies in Higher Education (2017): 1-18.
De Kervenoael, R., Schwob, A., Palmer, M., Simmons, G. “Smartphone chronic gaming consumption and positive coping practice.” Information Technology & People 30. (2017): 503-519.
Elms, J., de Kervenoael, R. and Hallsworth, A. (2016). “Internet or Store? An ethnographic study of consumers’ internet and store-based grocery shopping practices”, Journal of Retailing and Consumer Services, 32: 234-243.
De Kervenoael, R., Yanik, S., Bozkaya, B., Palmer, M. and Hallsworth, A. (2015).”Trading-up on unmet expectations? Evaluating consumers’ expectations in online premium grocery shopping logistics”, International Journal of Logistics, Vol.19 No.2: 1-22.
De Kervenoael, R., Bisson, C., Palmer, M. (2015). “Dissidents with an innovation cause? Non-institutionalized actors’ online social knowledge sharing, solution-finding tensions and technology management innovation”, Information Technology & People, Vol. 28 No. 3: 653-676.
De Kervenoael, R., Elms, J., Hallsworth, A. (2014). “Influencing online grocery innovation: Anti-choice as a trigger to activity fragmentation and multi-tasking”, Futures: The Journal of Policy, Planning and Futures Studies (62) Part B: 155–163
De Kervenoael, R., Elms, J., Hallsworth, A. (2014). “Household pre-purchase practices and online grocery shopping”, Journal of Consumer Behaviour, 13: 364–372.
Yanık, S., Bozkaya, B., de Kervenoael, R. (2014). ‘A New VRPPD Model and a Hybrid Heuristic Solution Approach for E-Tailing’ European Journal of Operational Research 236(3): 879-890.
De Kervenoael, R., Palmer, M., Hallsworth, A. (2013), ” From the outside in: Consumer anti-choice and policy implications in the mobile gaming market”, Telecommunication Policy, Vol.37 (6/7): 439-449.
De Kervenoael, R, and Kivilcim, Dogerlioglu Demir (2011), ‘Championing co-production and co-creation of value: the Turkish case of ‘Yemeksepeti.com’ i.e., ‘Meal in a basket.com’, Special Edition of Innovations: Technology, Governance, globalization, Cases on Entrepreneurship in the MENA Region.
De Kervenoael, R., Canning, C. Hallsworth, A. and Palmer, M. (2011) “Challenging Market Conventions: Supermarket Diversification and Consumer Resistance in Children’s Apparel Purchases”, Journal of Fashion Marketing Management, Vol. 15 Iss: 4, pp.464 – 485.
De Kervenoael, R., Koçoğlu, I., Yanik, S., and Bozkaya, B. (2011). “E-Market Tedarik Zincirinde Direncin Kirilmasi: E-Perakende, Lojistik ve Kentsel Planlama Işbirliği” Pazarlama ve Pazarlama Araştırmaları, Dergisi. (June)
Elms, J., Canning, C., de Kervenoael, R., Whysall, P. and Hallsworth, A. (2010) ’30 years of retail change: where (and how) do you shop?’ International Journal of Retail and Distribution Management, 38, (11/12): 817-827
De Kervenoael, R., Cakici, M.N., Duygu, G.N.M (2010), ‘The role of choice in the development of an m-government strategy in Turkey’, International Journal of E-Services and Mobile Applications, 2(2): 35-57.
Palmer, M. Simmons, G. and De Kervenoael, R. (2010), ‘Brilliant Mistake! Essays on Critical Incidents of Management Mistakes and Mea Culpa“. International Journal of Retail and Distribution Management, 38 (4): 234-257.
Hallsworth, A. de Kervenoael, R., Elms, J., Canning, C. (2010). ‘The food superstore revolution: changing times, changing research agendas in the UK’, The International Review of Retail Distribution and Consumer Research. 20 (1): 135-146.
Palmer, M. Owen, M. and De Kervenoael, R. (2010). “Paths of the Least Resistance: Understanding How Motives Form In International Retail Joint Venturing, The Service Industries Journal, Vol. 30 (6): 965-989.
De Kervenoael, R. Aykac, D.S.O. Palmer, M. (2009). ‘Online Social Capital: Understanding E-Impulse Buying in Practice’, Journal of Retailing and Consumer Services, 16(4), pp 320-328.
De Kervenoael, R. Soopromanien, D. Elms, J. and A. Hallsworth., (2007). “Personal Privacy as a positive experience of shopping: An illustration through the case of online grocery shopping”, International Journal of Retail & Distribution Management, Retail Insights special issue on “Social and Experiential Retailing”, Vol 35 (7): 583-599.
De Kervenoael, R.A.,Hallsworth and I. Clarke., (2006). “Macro-level change and micro level effects: A twenty year perspective on changing grocery shopping behaviour in Britain”. Journal of Retailing and Consumer Services, Vol 13 (6): 381-392.
I.Clarke, A. Hallsworth, P.Jackson, R. de Kervenoael, and R. Perez Del Aguila., (2006). “Retail restructuring and consumer choice”. The sub-title of Paper 1: Long-term local changes in consumer behaviour: Portsmouth, 1980-2002′. Environment and Planning A, Vol 38: 35-46.
I.Clarke, A. Hallsworth, P.Jackson, R. de Kervenoael, and R. Perez Del Aguila., (2006) “Retail restructuring and consumer choice”. The sub-title of Paper 2: “Understanding consumer choice at the household level”. Environment and Planning A, Vol 38: 47-67.
De Kervenoael, R. Soopromanien, D. Elms, J. and A. Hallsworth., (2006). “Exploring Value Through Integrated Service Solutions: The Case of e-Grocery Shopping”, Managing Service Quality Vol 16 (2): 185-202.
M. Kirkup R. de Kervenoael, I.Clarke, A. Hallsworth, P.Jackson and R. Perez Del Aguila., (2004). Inequalities in retail choice: Exploring consumer experiences in suburban neighbourhoods, International Journal of Retail & Distribution Management, 32(11), 511-522.
I.Clarke, A. Hallsworth, P. Jackson, R. de Kervenoael, R. Perez Del Aguila and M. Kirkup., (2003). ‘Real’ Choice is Located: Contextualising the ‘food deserts’ debate. Special Edition of International Journal of Retail & Distribution Management on “Food Deserts”, 32(2), 89-99.
Armstrong, H.W. and de Kervenoael, R.J., (2000) Europe and the Regions: The Issue of Equity vs. Efficiency. Regional and Federal Studies, 10(2), 78-106.
H.W. Armstrong, and R de Kervenoael, X. Li and R. Read., (1998). “A Comparison of the Economic Performance of Different Micro-states, and Between Micro-states and Larger Countries”, World Development, Vol. 26, no 4, pp 639-656.
D. Sapsford, G. Jones, H.W. Armstrong and R de Kervenoael., (1997). “British Employers and the Social Chapter: Some Survey Evidences”, Industrial Relations Journal, Vol. 28 no 3, pp 236-242.

Book chapters

De Kervenoael, R and Yfantis, V. (2014), ‘Articulating wider Smartphone emerging security issues in the case of m-government in Turkey’, in Halpin, E., and Rankin, C., ‘Digital Public Administration and E-Government in Developing Nations: Policy and Practice’. IGI Global Publishing.
De Kervenoael R., Hallsworth, A.G., and Tng, D. (2014), “Singapore’s Online Retail Deviants: The case of Blogshops vs. traditional online shop”, in Musso, F., and Druica, E,. “Multi-Perspective Analysis of Retailer-Consumer Relationships” IGI Global Publishing.
De Kervenoael R., Sekeral, E., (2014), ‘Smartphone Base Digital Government Model: The Case of the Beyaz Masa (White Table) App in Turkey’, in Bwalya, K. (ed) ‘Technology Development and Platform Enhancements for Successful Global E-Government Design’, IGI Global Publishing.
De Kervenoael R., Bisson C., Palmer M. (2012), “Web Designers, Social e-Value Creation and e-Business Planning: Understanding Resistance from Conflicting Demands“ in Karim M. Rezaul (ed) “Strategic and Pragmatic E-Business: Implications for Future Business Practices”, IGI Global Publishing.
De Kervenoael R., Bisson C., Palmer M. (2011), ‘Are web designers resisting the inclusion of social cues when creating website?s user interface?’ in Badrul H Khan (ed) ‘User Interface Design for Virtual Environments: Challenges and Advances’, IGI Global Publishing.
De Kervenoael, R., Koçoğlu, I., (2011), ‘E-government Strategy in Turkey: A Case for M-government? ‘ in Bwalya, K.J., & Zulu, S.F. (eds), ‘Handbook for e-Government in Emerging Economies – Adoption, Continuance, Usage, e-Participation and legal frameworks’ IGI Global Publishing.
De Kervenoael, R., Bozkaya, B. and Palmer, M. (2011), ‘Resisting collaborative practice: An analysis of supply chain partnerships for building urban Online Grocery provision’ In Kamna Malik (ed) ‘Business Organizations and Collaborative Web-Practices, Strategies and Patterns’ IGI Global Publishing.
De Kervenoael, R., Devletkusu, C. (2010), ‘Understanding mobile phone usage while driving: mini-bus and taxi drivers? experiences in Istanbul’. In Ahmed G. Abdel-Wahab and Ahmed A. El-Masry (eds) ‘Mobile Information Communication Technologies Adoption in Developing Countries: Effects and Implications’, IGI Global Publishing.
De Kervenoael, R., Palmer, M., Cakici, N.M. (2010), ‘Exploring civil servant resistance to m-government: a story of transition and opportunities Turkey’. In Ahmed G. Abdel-Wahab and Ahmed A. El-Masry (eds) ‘Mobile Information Communication Technologies Adoption in Developing Countries: Effects and Implications’, IGI Global Publishing.
De Kervenoael, R., M., Cakici, N.M. (2010), ‘Sources of legitimacy in m-government initiatives in Turkey’, in Eshaa M. Alkhalifa (Ed) ‘E-Strategies for Resource Management Systems: Planning and Implementation’, IGI Global Publishing.
De Kervenoael, R., Aykac, D.S.O., (2008) “Grey market e-shopping and trust building practices in China” chapter in Trust and New Technologies: Marketing and Management on the Internet and Mobile Media edited by Teemu Kautonen and Heikki Karjaluoto, Edward Elgar Publishing: Cheltenham, UK and Lyme, US.
H. W. Armstrong, and R de Kervenoael., (1997) “Regional Eonomic Restructuring in the EU: Current Patterns and Past Trends”, in The Coherence of EU Regional Policy, J.Bachtler, I. Turok (Eds.), Jessica Kingsley Publisher, London.

Other papers / reports / cases

De Kervenoael, R. (2014) Case Chapter-8-2 – Turkish cars: the big picture in W. Keegan and M. Green, Global Marketing, 8th Global edition, Pearson.
De Kervenoael, R. (2014) Case Chapter 13- Showrooming 2.0: Shopping in store but buying online versus getting more in store, in Kotler, P and Armstrong, G., Principles of Marketing, 15th Global edition, Pearson, pp. 411-412.
De Kervenoael, R. (2013) Case Chapter 3 – Yemeksepeti.com—“Meal Basket”, in Kenneth E. Clow, Marshall, Donald Baack, Integrated Marketing Communication, Pearson, p. 95.
De Kervenoael, R. (2012) Case Chapter 10 – The Turkish Coffee Experience: Tesco/Kipa vs. Coffee Shops, in Solomon: Consumer Behaviour, 10th ed (Global Edition) Pearson p. 422.
De Kervenoael, R. (2012) Case Chapter 13 – DORITOS “a la Turca” and the Cem Yilmaz fan club, in Solomon: Consumer Behaviour, 10 th (Global Edition) Pearson pp. 543-544.
De Kervenoael, R. and Kivilcim, Dogerlioglu Demir (2011) Case chapter 1- Creating and Capturing Customer Value, “Pegasus Airline: Delighting A new type of travelling Customers” in Kotler/Armstrong: Principles Of Marketing (Global Edition) Pearson pp. 58-59.
Dogerlioglu Demir, K. and de Kervenoael, R. (2011) Case chapter 8- Store Brands, “Own brand: interested or missing out?” in Kotler/Armstrong: Principles Of Marketing (Global Edition) Pearson pp. 271-272.
De Kervenoael, R., and Kivilcim, Dogerlioglu Demir (2011) Case chapter 13- Retailing and Wholesaling, “BEKO: The leading Wholesaler from Turkey” in Kotler/Armstrong: Principles Of Marketing (Global Edition), Pearson pp. 396-397.
De Kervenoael, R., Koçoğlu, I., Yanik, S., and Bozkaya, B. (2011) “E-Market Tedarik Zincirinde Direncin Kirilmasi: E-Perakende, Lojistik ve Kentsel Planlama Işbirliği” Pazarlama ve Pazarlama Araştırmaları, Dergisi. (June)
Koçoğlu, I, de Kervenoael, R., Bozkaya, B. (2010) “E-Perakendecilik ve Gelişimi Engelleyen Dirençler” “Moving E-grocery services beyond store” Infomag, August.
De Kervenoael, R.,Aykac, D.S.O. (2009) “Activating E-Bank Users: Exploring the Potential Impact of e-Atmospherics and Experiential Marketing” case in Services Marketing: Concepts, Strategies and Cases, edited by K. Douglas Hoffman, John E.G. Bateson, Emma H. Wood & Alexandra J. Kenyon, Cengage Learning: London, UK. ISBN: 9781844808137.
De Kervenoael, R. (2009) “Public Administration need to keep changing: Is it already time to move from e to m-Government in Turkey?” Kamu Yönetiminde Değişim İhtiyacı: E-Devletten Mobil Devlete Geçme Zamanı Çoktan Geldi mi?, infomag, Mach, p.102.
De Kervenoael, R., Bozkaya, B., (2009) “Moving e-grocery services beyond the store borders?” E-Market Hizmetlerini Mağaza Sınırlarının Dışına Taşımak?, infomag, September, p. 106.
De Kervenoael, R., Aykac, D.S.O. (2008) “Activating E-Bank Users: Exploring the potential impact of E-atmospherics and experiential marketing” case in Consumer Behaviour, edited by Jim Blythe, Cengage Learning: London, UK. ISBN: 9781844803811 (Online material).
De Kervenoael, R. and Nilsson, U., (2006) “Faces of Pricing and profit planning at the doorstep of the EU: Government pricing policy in the innovation pharmaceutical sector in Turkey “. Journal of Global Business Management Vol. 2 (2), August, 2006.
De Kervenoael, R. and Elms, J. (2006) “Consuming across Borders: Four Vignettes”; Case study 12; Solomon, M., Bamossy, G., Askegaard, S. and Hogg, M.; Consumer Behavior, a European Perspective.
Clarke,I., A. Hallsworth, P. Jackson, de Kervenoael, R. and Perez Del Aguila., (2003) “Real choice in food grocery shopping’ in Britain”, The European Retail Digest, Oxford Institute of Retail Management, Issue 39, pp. 7-13.
Armstrong, H.W and de Kervenoael. R, (1998) “The Economic Development Case for Regional Governance”, The Regional Review, The publication of the Yorkshire & Humberside Regional Research Observatory, pp. 3-5.
Armstrong, H.W., and de Kervenoael, R., X. Li and R. Read., (1997) “A Comparison of the Economic Performance of Different Micro-States and Between Micro-States and Larger Countries”, Lancaster University, The Management School, Discussion Paper, EC/97.

Press

Jouan de Kervenoael, Ronan. Des consommateurs affirment leur autonomie sur Internet face à des conseils algorithmiques qui ne les satisfont plus. Le Monde, 18 April 2024
Ronan de Kervenoael. « Nous assistons à l’avènement d’un nouveau modèle de “commerce social”, qui remet en cause les fondements de l’e-commerce ». Le Monde (5 April 2023)
Jouan de Kervenoael, R., Fort-Rioche, L., Schwob, A., & Kirova, V., Le Bonheur fait vendre. Pour l’éco, N°33, (July – August 2021)
Fort-Rioche, L., De Kervenoael, R. Sortie De Crise : Les Monnaies Locales Sont-Elles Une Solution ? Forbes. (22 April 2020)
Ronan de Kervenoael, Rajibul Hasan, Alexandre Schwob, Edwin Goh. Les robots vont rapidement se diffuser en France. Entreprise et Carrières, vol. 1470, (2-8 March 2020) p. 22
Ronan de Kervenoael, Alexandre Schwob. Demain, des livreurs garants de la continuité des services publics ? Acteurs Publics 144 (March 2020)
R de Kervenoael, A Schwob, D Bajde, Innovations technologiques et nouvelles habitudes de consommation : le nouveau visage du marché de détail. Ouest France, (30 January 2020)
Les livreurs à vélo : « Construire un modèle valorisant les services rendus, aux distributeurs, à la collectivité et aux consommateurs» (2020)
R de Kervenoael, A Schwob Le Monde

Refereed proceedings – Discipline-Based Scholarship

Ronan de Kervenoael, Schwob Alexandre, Kirova Valentina. Symbolic territorialisation work: consumers and the legitimacy of local complementary currencies. ACF conference 2024, Paris, France, 26-29 September 2024
Jouan de Kervenoael, R., Kirova, V. Schwob, A. Symbolic territorialisation work: consumers and the legitimacy of local complementary currency. 40th Association Française du Marketing Conference, Paris, France, 5-7 June 2024
Jouan de Kervenoael, Jean-Paul de Cros Peronard, Inci Toral – Manson. Retail robot and their sustainable development: Exploring the importance of the self in robotic, 30th Recent Advances in Retailing and Consumer Services Science, Furteventura, Spain, 27-30 June 2024
R de Kervenoael, Schwob, A., Hasan, R.. SIoT robots and the enhancement of customer experiences in retail: unpacking the drivers of repeat purchase intention. IRMBAM, Nice, France, (6-8 July 2023)
Inci Toral Manson and Jouan de Kervenoael, Ronan. Can meta offer a sustainable alternative solution for slow fashion? RARCS – Recent Advances in Retailing and Consumer Science Conference, Lyon, France, (24-27 July 2023).
Jouan de Kervenoael, Ronan, Alexandre Schwob, Kirova Valentina and Elsa Dessaignee. Legitimation work in B2B procurement: Analysing market shaping strategies towards sustainable energy purchasing, IMP 2023 conference, Manchester, UK, (22-25 August 2023)
Pierre-Jean Hellivan, de Kervenoael Ronan (2021) Investigating B2B Professional Customer Experience (ProCX):How is Value generated? Recent Advances in Retailing and Consumer Science, RARCS, American Marketing Association, Baveno, Italy, (12-15 July 2021)
de Kervenoael, Schwob and Hasan (2021) HRI for sustainable relationships between consumers and firms: Examining the perceived value of knowledge community in the case of IoT kitchen social robots. Recent Advances in Retailing and Consumer Science, RARCS, American Marketing Association, Baveno, Italy, (12-15 July 2021)
Fort-Rioche, Laurence and Ronan Jouan de Kervenoael. Efforts and engagement in cooperative and participative retailing as a source of positive consumer experience – An exploratory study. ATINER 18th annual international conference on marketing, (June – July 2020) Athens, Greece, (2020)
Schwob, A., de Kervenoael, Ronan, Palmer, M. Authenticity work and brand custodians: leveraging interobjective representations for digital advertising. In: 10th International research Meeting in Business and Management (IRMBAM 2019), Nice, France, (July 2019)
Jouan de Kervenoael, Ronan, Hasan, Rajibul, Thomas Millet. Seniors and Their Local Merchants: Measuring the Impact of Time Management, Personal Innovativeness, and Caring on Contactless Payment Intention. in : EURAM, Lisbon, Portugal, (June 2019)
De Kervenoael, R., Koles, B., Palmer, M., and Ivana, M.P. (2018) “Marketplace transformation, micro-sellers and P2P e-commerce platforms: A study of Kaskus in Indonesia”, EURAM, Track Entrepreneurship, Reykjavik (Iceland) 19-22.
De Kervenoael, R., Koles, B. Wen Shi, T. and Yee, M. (2018) “Social Media and Small Business: Shaping Owner and Employee Engagement” EIRASS, European Institute of Retailing and Service Studies, Madeira, Portugal.
Toral Manson, I. de Kervenoael, R. Westwood, H. (2018) “A Socio-Cultural Exploration of Augmented Virtual Reality’ Learning on Retail Consumption”, EIRASS, European Institute of Retailing and Service Studies, Madeira, Portugal.
Schwob, A., de Kervenoael, R. Yan, S. (2018) “Technologization for quality-of-life marketing: B2C partnering practice in museums”, 3rd International Conference of Marketing, Strategy and Policy, Newcastle University London on April 10-11
Palmer, M., De Kervenoel, R. and Jacob, D. (2017), “‘I/We Have Concerns’: When Innovations Disturb (University) Traditions”. European Academy of Management, EURAM, 21-24 June, Glasgow, UK.
De Kervenoael, R., Schwob, A. and Toral, I. (2017) “Salesforce Social Media Engagement in B2B and Positive Coping: Towards Gig Economy?” Academy of Marketing, Exploring the digital customer experience: Smart devices, automation and augmentation; E-Marketing SIG Symposium, 23 May, London, DMA
De Kervenoael, R.; Ratana, S.; Schwob, A and Toral I, (2016) “An exploration of B2B social media practices in an era of digital transformation: The case of the pharmaceutical industry in Thailand”, EIRASS, European Institute of Retailing and Service Studies, Edinburgh, UK
De Kervenoael, R.; Yan San Sim and Schwob, A (2016) “An Exploration of Employees’ behavior towards the Rise of E-guides in the tourism edutainment industry”, EIRASS, European Institute of Retailing and Service Studies, Edinburgh, UK
Toral, I. Palmer, M. de Kervenoael, R. (2016) “Coopetition Logics in New Industrial Markets: Managing Productive and Unproductive Coopetition Tensions”, EURAM, European Academy of Management, 31 May-4 June, Paris, France
Toral, I. Palmer, M. de Kervenoael, R. and De Luca, L. (2014) “Productive and Unproductive Tensions in Interorganisational Collaborations during Market Creation Activity’, BAM British Academy of Management, Belfast, Northern Ireland.
De Kervenoael, R., Ivana, M. P. (2014) “Should Small Business Traders Select a Local or Global Social Media Site? An Exploration of Small Traders’ Perspective in the Dynamic Indonesian Market”, International Management Development Association (IMDA), 23rd Shifts in global competitiveness, markets and consumers: Is management prepared for a new business paradigm? June 24-28, Ankara, Turkey.
De Kervenoael, R., Bisson, C., (2014 ) “Web designers’ power struggle strategies and management innovation”, 13th International Marketing Trends Congress, January 24-26, Venice.
De Kervenoael, R. Caputo, A., (2013) “From watching to being seen: Conceptualizing emerging new marketing govern mentality regarding multilayer image interpretation and technological interaction” BAM, British Academy of Management, Liverpool, 10-12 September.
De Kervenoael, R., Enderlien, C. (2013) “Non-strategic, non-institutionalized actors as catalysts to innovation in the eTravel industry: Analyzing eTravel’s experts perspective on emerging sources of service innovations”. GBATA, Global Business and Technology Association (15th), Helsinki, July 2-6.
De Kervenoael, R., Palmer, M., and Sahut d’Izarn, E. (2012) “Non-strategic, non-institutionalized actors as catalyst to marketers’ strategy change: The case of travel blogs”, EURAM 12th, Social Innovation for Competitiveness, Organisational Performance and Human Excellence. Track: # 75. Management & Technological Innovation At A Crossroads: New Processes, Practices, And Structures, Rotherdam, Netherlands, 6 -8 June.
Bozkaya, B. Uğurlu, S. and de Kervenoael, R. (2012) “A New VRPPD Model and a Hybrid Heuristic Solution Approach for E-Tailing”, in VeRoLog Vehicle Routing and Logistics Optimization, Bologna, June 18-20.
De Kervenoael, R., Bisson, C., Elms, J., (2012) “Online Retail Social Cues: Investigating Web Designers’ Resistances to Go Beyond Firms’ Contractual Strategy”, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 19th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Vienna, July 9-12.
Elms, J., de Kervenoael, R., Canning, C., (2011) “Online shopping, activity fragmentation and multi-tasking” in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 18th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), San Diego, USA.EIRASS, July, San Diego.
Toral, I. Palmer, M. de Kervenoael, R. and De Luca, L. (2011), “Market-creation collaborating tasks, inter-organizational tension and conflict, and methodological considerations”, BAM, Birmingham, Aston, UK.
Elms, J. Tinson, J. and de Kervenoael, R., (2011) “Consumer choice and the spatially disadvantaged shopper: The role of Internet provisions”, EARCD, Parma, July.
De Kervenoael, R., Koçoğlu, I., Bozkaya, B. and Uğurlu, S.(2010), “E-market Tedarik Zincirinde Direncin Kırılması: E-perakende, Lojistik ve Kentsel Planlama İşbirliği” “Overcoming Resistance in E-grocery Supply Chain: E-retail, Logistics and Urban Planning Cooperation” 15. Ulusal Pazarlama Kongresi, İzmir, 26-29 Ekim.
Uğurlu, S., de Kervenoael, R., Bozkaya, B. Palmer, M. and Koçoğlu, I. (2010) “Discriminating behaviors through value added Premium online grocery offering”. 34th Annual Conference of the German Classification Society, Karlsruhe July 21-23.
Toral, I. Palmer, M., de Kervenoael, R. and De Luca, L. (2010) “Competitive Tension and Conflict in Strategic Alliance Tasks”. Academy of Marketing Conference, Coventry University.
De Kervenoael, R., Bozkaya, B., (2010) “Moving Towards Premium e-Grocery Management: Multi-products sourcing capacity logistic and geodemographic marketing in emerging markets” 17th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, July 5-7, 2010, Istanbul.
Elms, J, de Kervenoael, R., Canning, C., Hallsworth, A (2010) “An understanding of consumers’ everyday shopping practices as a form and expression of cultural resistance” 17th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, July 5-7, 2010, Istanbul.
De Kervenoael, R., Bisson, C., (2010) “Legitimizing e-social capital cues’ integration: Investigating the multiple paths of resistance among web site designers” 9th International Marketing Trends Congress, January 23-27, Venice.
Lisa, K. Scheer & Donald J. Lund, Abdul-Talib Asmat-Nizam,; András Bauer & Melinda Reikli, , Marcin Chlodnicki, de Kervenoael, R. & Ulf Nilsson, Uta Jüttner, Virginija Kliukinskaite, José Carlos Pinho, Isabel Macedo, Joaquim Silva & Cláudia Simões, Christine Mathies, Eszter Megyeri, Áurea Helena Puga Ribeiro & Jase Ramsey, Christian Schmitz, Simona Stan, Olga Tretyak and Nikita Jorge Wise, (2009) “The Foundations of Fairness in Business-To-Business Relationships: A Multinational Experiment and Survey” AMA American Marketing Academy Winter, Special Session.
De Kervenoael, R., Nilsson, U. (2009) “Fairness in open book strategy and ‘the strength of the weak ties’ as a source of competitive advantage” EMAC European Marketing Academy 38th Conference, Nantes, France, May-25-29, special session on Fairness in Marketing Relationships: Insights from Diverse Cultures.
Bozkaya, B., de Kervenoael, R., (2009) “A Multi-Source Vehicle Routing Model for Delivering E-Grocery”, Fourth International Workshop on Freight Transportation and Logistics, Çeşme, İzmir, Turkey May 26-29.
De Kervenoael, R., Devletkusu, C. (2009) “Türkiye’de mobil teknoloji seçimi ve devlet stratejisi” Ulusal Mobil Devlet Konferansı (1st National Mobile Government Conference), May 28-29, 2009, Ankara, Turkey.
Hallsworth, A., de Kervenoael, R., Elms, J, Canning, C. (2009) “From social welfare to superstores everywhere: changing times, changing research agendas in UK big box retailing” The 15th conference of the European Association for Education and Research in Commercial Distribution (EAERCD), 15-17 July Surrey, UK.
De Kervenoael, R., Cakici, N.M. (2009) “Anticipating undesired effects: encountering civil servants’ resistance to M-Government in Turkey” Global Business and Technology Association (GBATA), Prague.
De Kervenoael, R., Aykac, D.S.O., Bozkaya, B., (2009) “Premium e-grocery: exploring value in logistics integrated service solutions”, International Conference for Prospects for Research in Transport and Logistics on a Regional – Global Perspective, February 12-14, Istanbul, Turkey.
Bisson, C., de Kervenoael, R., Aykac, D.S.O., (2009) “Practicing social e-Atmospherics: French and Turkish Web Designers’ Perspectives”, 8th International Marketing Trends Congress, January 16-17, Paris.
De Kervenoael, R., Bisson, C. and Aykaç, D.S.Ö., (2008) “The influence of social E-Atmospherics in practice :a website content analysis perspectives from Turkey as an illustration of emerging market and France as a mature market”, 7 th International Congress Marketing Trend Congress, 25-26 January, Venice.
De Kervenoael, R., Aykac, D.S.O., Eryarsoy, E., Kasap, N., (2008) “Categorizing ‘intention to use’ e-government services through mobile phone: the importance of front loading activities”, The International Conference on Information Resources Management (Conf-IRM), May 18-20, Niagara Falls, Ontario, Canada.
De Kervenoael, R., Aykac, D.S.O., Cetin, S., Soylu, Y. (2008) “Adopting the Experiential Values Propositions as E-atmospherics: An Illustration through the Case of E-banking”, 15th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, July 14-17, Zagreb, Croatia.
De Kervenoael, R., Aykac, D.S.O., Hallsworth, A., Canning, C., (2008) “Capturing loyalty across garments’ range: the case of Supermarket Children clothing in the UK”, 15th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, July 14-17, 2008, Zagreb, Croatia.
De Kervenoael, R., (2008) “Female E-behavior and high involvement products: an exploratory study of cosmetic products e-consumption in Taiwan, Business and Economics Society International, Lugano, 14-19 July, Switzerland.
Aykac, D.S.O., de Kervenoael, R., Kasap, N., Eryarsoy, E., (2008) “Mobile phone and e-government in Turkey: Practices and technological choices at the cross-road”, International Conferences on Mobile Government and the Mobile Society, September 16-19, Antalya, Turkey.
De Kervenoael, R., Aykaç, D.S.Ö., (2007) “Profiling Turkish e-Grocery Consumers’ Motivations”, 3rd International Conference on Business, Management, and Economics (ICBME), 13-17 June, İzmir, Turkey.
De Kervenoael R., Elms J, Soopramanien D, Aykac, D. and Hallsworth, A., (2007) “Anticipating e-grocery pre-purchase practices: Contrasting trajectories in households’ organisation”, EIRASS, San Francisco, June 29-1 July.
Elms J, Dumphy, C., de Kervenoael R., Aykac, D., (2007) “It’s in his Eyes”: The Negotiation and Interpretation of Masculinity using the Dolce et Gabbana’s 2005 Print Advertising Campaign 4th Workshop on Interpretive Consumer Research – Marseilles, 26-27 April.
De Kervenoael, R., Aykac, D., (2007) “It’s in her eyes” A “barometer” for EU accession through female perceptions of role portrayals in advertising: a Cross-cultural study of Ukraine and Turkey, EMAC 36th Conference – 22-25 May, Reykjavik Iceland.
Kasap, N., de Kervenoael, R. and Eryarsoy, E., (2006) “A conceptual Analysis of M-Technology as a Medium Towards E- Governance Society in Emerging Countries”, INFORMS, Marketing Science Conference, Pittsburgh, November.
Elms J, de Kervenoael, R., and Hallsworth, A., (2006) “Engaging with Internet Technologies within the Home: Multi-Tasking & the (Re/Trans)formation of Domestic Consumption Practices”. Paper presented at the 5th Customer Research Academy Workshop (CRAWS), International and Cross-Cultural Perspectives on Customer Behaviour, 5th – 7th April 2006 Manchester.
De Kervenoael R., Elms J, Soopramanien D, and Hallsworth, A., (2006) “Local geographies and online grocery shopping retail channel choice Impact at household level”, EIRASS Budapest 9-12 July.
De Kervenoael R., Elms J, Soopramanien D, and Hallsworth, A., (2006) “ICT and Internet use at the household levels: A melting pot of sub-optimum decision making in the case of E-Grocery shopping”, Academy of Marketing, London, 3-6 July.
De Kervenoael R., and Nilsson, U., (2006) “Faces of pricing and profit planning innovation at the doorstep of the EU: Government pricing policy in the pharmaceutical sector in Turkey”, Global Business and Technology Association (GBATA), 26 June- 1st July.
Jackson P, Clarke I, Hallsworth A, de Kervenoael R., Perez del Aguila R., (2004) “Experiencing Competition at the Local Level”, in Association of American Geographers Conference, Philadelphia, USA.
Eccles S, Perez del Aguila R, Clarke I, Jackson P, Hallsworth A, de Kervenoael R., (2004) “Transaction in Transition: Changing household composition and the dynamics of grocery consumption”, in Marketing: Building Business, Shaping Society – Academy of Marketing Conference, Gloucester, UK.
Clarke, I., A. Hallsworth, P.Jackson, de Kervenoael, R. and R. Perez DelAguila., (2003) “Real competition and consumer choice are located: experiencing long-term retail change”, Lancaster University, Sociology Department seminar series, March 2003.
Clarke, I., A. Hallsworth, P.Jackson, de Kervenoael, R., Malcolm Kirkup and R. Perez Del Aguila., (2003) Down My Street : Intra-Suburban ‘Neighbourhood’ Perspectives on Retail Choice, CIRM Manchester Metropolitan.
De Kervenoael R., (2001) “Tourism Policy in Brittany (France) and South West England (UK): A Cluster Analysis of Tourism Markets at the Local Level”, Western Regional Science Association, special 40th anniversary annual meeting, February, Palm Springs, California, USA.