The holy grail of marketing is to establish what consumers want and then respond to that need. Sounds simple enough, doesn't it? However, many consumers declare certain intentions in terms of the product they wish to buy or the kind of service they want to use but then do not follow through and translate their intention into action...
Preferential treatment is rarely viewed in a positive light, except for the friends or relations who are the lucky beneficiaries of a job or promotion based on personal connection rather than professional merit...
Companies in all lines of business want and need to anticipate the potential sales performance of their product or service. The birth and rapid rise of independent online communities of users and consumers represents a goldmine of news, views and information that enable the marketing and sales people to test the waters before launching their particular product or service...
There is nothing especially novel about banks adopting expansion strategies via acquisitions. However, opinion remains divided as to whether acquisitions truly create long-term value...
