Faculty & Research

Spreading the Knowledge – a question of working conditions or man management?

The creation, use and sharing of knowledge within a firm is crucial to building a competitive advantage, whatever the industry. How to achieve this is the challenge...

Publications

Food for Managerial Thought – When Agriculture Does Business Differently

At a time when many corporations approach climate change as a springboard for bolstering their external legitimacy, rather than as an issue for which not just nature but also society is responsible, attention has started to shift towards the emerging practice and social movement of "Permaculture"...

Publications

Online Brand Communities – where nostalgia is no longer a thing of the past

Whilst branding via online communities is a fairly recent phenomenon, this does not mean that the past does not have a role to play in building customer loyalty...

Publications

Supplement or Complement? Looking at the resource profile of business alliances

Business alliances offer opportunities and pitfalls alike for partner firms. Knowledge and experience can be transferred to the benefit of all, internal processes improved, and resources combined...

Publications