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Financial Times 2024: Rennes SB remains in the world’s Top 100 business schools!

Focus

A successful Unframed Teaching Seminar for the third year running

On 7 June 2024, at Rennes School of Business, the 'Unframed Teaching' seminar brought together education experts to discuss the transformations needed in higher education. Under the theme "Preparing tomorrow's education today: daring to innovate, fostering inclusion and measuring impact", Adilson Borges, Scott Bolland and Isabelle Fischer shared their visions and innovative approaches for a promising educational future.

Social innovation with limited resources – when counting the pennies makes double the sense

To be truly innovative, technology is king and a hefty budget is required to deliver a successful end product. Or is it?

Publications

Where and How to Sell? – The Smartphone App Ad Challenge

In 2012 the number of smartphone users exceeded 1 billion for the first time. This staggering figure should have advertisers licking their commercial lips at the prospect of being able to reach so large a pool of potential customers by advertising on the various applications used on mobile telephones worldwide...

Publications

David with Goliath: getting the best out of imbalanced supplier-customer partnerships

Suppliers and customers with contrasting characteristics entering a partnership are faced with a dilemma – putting their individual financial needs first or prioritising the smooth running of the collaboration over profit...

Publications

Just in it for the money?, how to devise an effective incentive strategy

When a project, service or product is a success, how do you keep all those involved happy? It is only human nature to want to be rewarded in the workplace, but what form should this reward take? Some incentives will have a short-term "booster" effect (for the employee in particular) whilst others may prove to be longer-term drivers for continued success for the firm...

Publications