Whilst branding via online communities is a fairly recent phenomenon, this does not mean that the past does not have a role to play in building customer loyalty...
Whilst branding via online communities is a fairly recent phenomenon, this does not mean that the past does not have a role to play in building customer loyalty...
Business alliances offer opportunities and pitfalls alike for partner firms. Knowledge and experience can be transferred to the benefit of all, internal processes improved, and resources combined...
It is no trade secret that Innovation is an area where consumers or beneficiaries of a service are consulted more and more for their opinion...
Why a 3-minute glance at a video can quickly turn into 3 hours of binge-watching. Social network addiction has become a major topic for discussion...