"100% satisfaction or your money back". "A 30-minute delay and get a free pizza next time around". "If your order arrives damaged, just send it back and we'll send a replacement and cover your postage costs"...
It is no great secret why firms choose to form alliances, on an interim or long-term basis. Financial, commercial and technological gains are waiting to be made, provided that the focal firm and its partners work well in tandem and resources are pooled together...
In the current business climate, cross-cultural negotiations are increasingly commonplace and frequently involve managers who have studied and worked in countries far from home...
In the current climate of increased industrialisation, commodities such as pork, beef and dairy products can no longer be managed in the same way as before...
