CTIM – Center of Technology and Innovation Management

Resulting from intense global competition and the rapid development of new technologies, innovation has gradually gained a central importance in the strategy and organisational design of firms. While innovation is commonly perceived as critical firm asset to successfully operate in 21th century business, the practice of innovating comes in many forms. The academic literature provides some core themes for innovation. For example, the innovation of products and services, the organisation of corporate R&D activities, and the innovation of work processes represent established research subjects. Business model innovation and managerial innovation present on the other hand comparably recent topics of interest. To advance understanding of new trends and phenomena in innovation and technology management, research in the CTim broadly investigates five major topics:

• Creating and managing (open) innovation processes
• Marketing, adoption and assimilation of innovation
• Designing and implementing innovative business models
• Managing technological partnerships and alliances in ecosystems
• Developing and managing new ventures

Research Targets

The presented indications relate to estimation of the aggregate number of produced research papers per rank category in the FNEGE/ CNRS Lists.

Table: Estimated Research Targets of CTim from 2017-2020

Project Title – La Cité d’Images

Project Lifetime: 2015 -2019

Partner Consortium
Global funding: 1.698 million euros

• 1 large firm: Harmonic
• 3 SMEs : Artefacto, Destination Rennes, Spectaculaires
• 3 academic institutions: ESC Rennes, EESAB, Telecom Bretagne

Project Description and role of Rennes School of Business
The project has been labelled by Images & Réseaux cluster beginning of October 2014. « La Cité d’Images» project driven by Eric Auffret (Harmonic) is a novel and ambitious project which aims at designing the necessary technology for implementation of immersive systems allowing distant interaction between crowds. The targeted applications are the city and the town people where there are multiple possibilities for exploitation through congresses, shows and tourism\

The CTim work package focuses on the exploration of new business models, which enable the participating institutions to successfully commercialise their new technologies in markets.

Project Title – Stream Master

Project Lifetime: 2012 – 2014

Partner Consortium
Global funding: 1, 299 million euros

• 2 SMEs : Data Syscom, Im’In
• 4 academic institutions: Rennes School of Business, IRCCyN (IVC team), l’école de design de Nantes Atlantique, l’Ecole des Mines de Nantes (AtlanMod team)

Project Description and role of Rennes School of Business
Stream Master focuses on researching and developing a cloud-based platform which manages on-demand e-confidential-papers or confidential hybrid documents (digital or paper) in a fast, non-falsifiable and thus secure manner through any adaptable ERP/CRM system.

The role of the CTim, within the project, is to investigate potential business models that maximize value capturing for the partners. This particular platform should give the opportunity to reduce the cost of processing or e-confidential documents in a seamless manner. It also aims at reducing paper consumption which is line with the school’s environmental orientation. The CTim developed guidelines for designing collaborative projects that combine innovative and environmental aspects

Project Title – ACCEDES

Project Lifetime: 2012 – 2015

Partner Consortium
Global funding: 1, 2 million euros

11 academic institutions: Rennes School of Business, Autonomous University of Barcelona, Universidad Degli Studi di Bergamo, Pontificia Universidad Católica del Perú, Pontificia Universidad Católica Argentina, Universidad Católica del Paraguay, Universidad de Cienfuegos Cuba, Universidad ORT Uruguay, Universidad Católica Boliviana “San Pablo”, Universidad de los Andes – Venezuela.
Project Description and role of Rennes School of Business

The objective of the ACCEDES Project is to improve the access, promotion and enrollment of vulnerable groups in milieus with risk of social exclusion in Latin America. To attain this goal, the project members use a knowledge transfer process from European to Latin American higher-education institutions (hereinafter, HEI). ESC Rennes School of Business is leading the work package: Exclusion Indicators and investigates access and retention factors of disadvantaged groups in HEI’s. Covering both social innovation and social responsibility topics, ACCEDES project aligns to the priorities of the two research centers of Rennes School of Business on innovation and CSR.

Three operating objectives are developed via three cross-cutting strategic focuses of the ACCEDES project. The first objective develops a methodology to facilitates the access and continuance of vulnerable groups at HEI’s via a review of existing policies and experiences in Latin America and better identification of these vulnerable groups. The second objective relies on organisational improvement strategies to structure institutional improvement. Finally, the third objective involves qualified experimentation, in principle, and the subsequent generalisation of the social inclusion model in Latin American HEI’s. Rennes School of Business specifically provided insights about its inclusion policy and principles to the project.

For additional info please visit the project website:

http://projectes.uab.cat/accedes/en

Project Title – Miriad

Project Lifetime 2010-2012

Global funding: 2 million euros

• 3 large firms: Orange Labs, Télégramme Studio T, Alcatel Lucent
• 4 SMEs : New LC, Polymorph, Alenty, Bookbeo
• 4 academic institutions: Rennes School of Business, Loustic, Télécom Bretagne, IODE

Project Description and Role of Rennes School of Business:
Objective: To explore innovative audience measurement metrics across major digital devices including mobile phones, tablets, and digital TVs, and PCs. The project also builds upon the latest technologies such as live 3D, augmented reality and geo-localization

Project Title – Guide

Project Lifetime : 2010-2012

• 2 large firms: Technicolor, VSonix
• 6 research institutions: Rennes School of Business, University of Cambridge, Fraunhofer Institute, Ingema, University of Lisbon, Centro de Computaçao Grafica

Project Description and Role of Rennes School of Business
Objective: The European project GUIDE (“Gentle user interfaces for elderly people”) is creating a software framework and design tools which allows developers to efficiently integrate accessibility and personalization features into their applications, minimizing intervention with existing development process and tools. GUIDE provides automatic integration and adaptation of various legacy and next-generation user interface technologies, such as gesture interaction, voice control, avatars, second screen multi-touch devices and gyroscopic remote controls. GUIDE-enabled applications and services can automatically adapt their user interface to the specific impairments and preferences of elderly users.

Project Title – DUO TV

Project Lifetime: 2009 – 2012

Global funding: 3 million euros

• 4 SMEs : SmardDTV (Iwedia), LEA, Lacroix Electronics (TES), Nexcom
• 4 academic institutions : Rennes School of Business, Ecole de Design de Nantes, Marsouin (Rennes 1), Télécom Bretagne

Project Description and role of Rennes School of Business
The main aim ot the project was to research and develop an innovative home-broadcast and -network solution. The Ctim investigated the business model and marketing aspects are particularly critical points, since this project has been disruptive in nature and aims.

Project Title Pubimage

Project Lifetime 2008-2010

Global funding: 11 millions euros

• 4 large firms: Orange Labs, Alcatel Lucent, Thomson-Technicolor, TDF, Le Télégramme
• 3 SMEs : Digidia, Cineact, Streamezzo
• 4 academic institutions: Rennes School of Business, Télécom Bretagne, UBS, University of Rennes
• 1 govermental institution: Bretagne International

Project Description and Role of Rennes School of Business
The Pubimage project was designed to investigate the opportunities and challenges of advertising on digital media including mobile phones, IPTV, digital TV and digital radio. Digital advertising has been growing at a two-digit rate for the last ten years and is predicted by many experts to surpass traditional advertising in the medium run. Furthermore, digital advertising differs greatly from advertising on traditional media: it is far more fragmented in terms of audience, more targeted towards niche audiences, and interactive in its formats.

The disruptive nature of digital advertising implies a whole series of challenges that needs addressing, among others are intrusiveness into users’ privacy, sustainability of advertising-based business models, and audience measurement issues. The 15 partners of the project worked for over two years with the objective of addressing these challenges and proposing innovative and creative advertisement formats. CTim primarily focused on commercialisation and business model development questions.